1. This commercial borrows “The Laughing Heart” by Charles Bukowski.
2. The use of this poem could be viewed as ironic because the poem promotes individuality and freedom, while a corporation benefits from the exact opposite. A corporation wants its consumers to follow society’s expectation that all “cool” or “popular” people act, in this case dress, a certain way. If the corporation’s
product is what the majority of people want that corporation benefits, demoting its customers’ individuality.
3. Charles Bukowski is known for his cynical works about the corruption in American city life, with violent and direct images he depicts the harsh lifestyle that he himself experienced. This is a unique poem for Bukowski because it is optimistic and uplifting, unlike his usual disturbingly truthful poems.
4. To find the answer to #1 I googled the first few lines of the poem I heard in the video and immediately the poem’s name and author popped up. Finding the answer to #3 was a little more difficult, but I again used Google and searched phrases like “Charles Bukowski biography”. After reading a few biographies I had a general sense of the author and answered #3.
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